There is a difference between conversion rate optimization (often used as website optimization) and search engine optimization. The former is the process of improving your website goals (more products added to cart, increased order value, increased email subscriptions and so on) while the latter is aimed at increasing your website’s rankings in search engines.
Excede experts conceptualize, designs, tests and measure the outcome of different variations of the web page(s) to improve our client’s website’s goal completion rates. We use Google Website Optimizer to statistically validate the tests we design for clients.
One of the most important benefits of conversion optimization is that it allows businesses to generate more revenue without having to spend more to acquire website traffic.
Any company knows that driving traffic to the website is only half the battle. If the visitors are not taking the desired actions (adding to the cart, completing a purchase, subscribing to RSS feeds or newsletters), all acquisition efforts are in vain. Excede helps companies capitalize on their existing traffic.
Call our Experts now to know more about Conversion Rate Optimization service.